The Journal · Vol. 01
Notes from
before the
build.
Working essays on the unglamorous middle distance between a founder's idea and a developer's first commit. No fluff. No jargon.
Featured
Cost & Budgeting · 12 min read
How Much Does It Cost To Build An App?
Real-world ranges, what actually drives the number, and how product strategy can cut your build budget by 30–50% before a single developer is hired.
Read essay →
02
Product Strategy
What Is An MVP?
10 min read
03
Founder Education
App Idea vs Development-Ready Product
11 min read
04
Documentation
What Is A PRD?
10 min read
05
Founder Education
Common Founder Mistakes
13 min read
06
Validation
How To Validate An App Idea
11 min read
07
MVP Development
How To Develop An MVP: A Founder's Playbook
14 min read
08
Cost & Budgeting
How Much Does It Cost To Develop An MVP?
12 min read
09
MVP Development
How To Prioritize Features For Your MVP
11 min read
10
MVP Development
MVP Development Services: Agency vs. Strategist
12 min read